Performance Boost from JBC after conversion to CSS at Comparison-Shopping-Services.com
The JBC GPS watches provide more freedom, security and relaxation in everyday life. Whether for children, seniors or adults, GPS tracking keeps you connected to your loved ones. More than 300,000 active GPS watches from JBC are currently in use worldwide.
To further scale current sales, JBC has applied to Comparison-Shopping-Services.com to convert its Merchant Centre to CSS. The switching only took a few minutes. After only a short time, all the CSS advantages in performance have fully unfolded. JBC was able to save 23% in average CPC click costs. Nevertheless, traffic via the shopping campaigns increased by 3%. As a result, the cost per order fell by 10% and the cost-turnover ratio was also reduced by 9%. The saved Google Ads budget can now be used and reinvested in more reach without worsening the profitability of the campaigns.
